Facebook and Google are Different from one and each, While Google is the World's Largest Search Engine and another Facebook is the Largest Social Networking Website. All these days Google and Facebook Competing with each other to be as a Marketing Gaints in online Marketing World.
in one hand Google created it's own Search Engine World with many of it's Up trending technologies and Products. On the other hand Facebook Created many Website Features with user friendly designed to compete with Google.
But Now the thing is Facebook Adapts Google's App Indexing to drive traffic from Google Search to it's Mobile App. The Facebook Mobile App Indexing Optimization helps to index the Facebook App on Google Search Engine and it'll allows to display the Search Results Directly on Google Search Engine Resulting Pages(SERPS) and if we click on the Search result for Facebbok it'll directly takes you to the Mobile Facebook APP Instead of taking to it's Webpage.
Facebook optimized it's App to Index the Mobile Site that Google can Crawl the Facebook Profiles, Facebook Pages, Communities and Events. In 2007 Facebook allows Google and other Search Engines to Crawl and Index Profile Pages Only that they can read, crawl and Index the content of the Pages and display them on Search Results.
In 2011 Facebook opened up with it's Comments that can Read, Crawl and Index by Google Search. But the Latest App Indexing Optimization Technique might not allow to Crawl the new information, but allows to crawl and display the existing information from Facebook App.
The Purpose of the Google App Indexing Optimization for Facebook is Purely to Drive Search Traffic to it's Facebook Mobile App and to Increase it's Visibility for Google Search.
The Facebook is not providing any new Information to Google by App Indexing, it's user friendly and better experience to the Visitor that that Directly Jump to the App Instead of moving to Web page with single click. it makes visitor easily access the App with out taking to the Web page and again they click on App. This step takes Facebook App much compatible to Visitor, but not the Browser.
The Latest Facebook App Indexing is compatible and live for Android only not for Apple or Bing. The New code for Mobile Searches for the App is not Available on Apple iOS or Bing Search Engine or Windows Operating Systems rather than the feature is available on Android Smart Phones.
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